Last Christmas (stop singing Wham), we told the story of a young girl who got the Perfect Surprise in the form of a snow cloud. While the ad was a huge success, we received letters of complaint from a school in Athenry, who were upset that they couldn’t buy a snow cloud for themselves.
In response we decided to give them the perfect surprise, creating a winter wonderland for them to play in. And in place of the big man in the red suit, we brought one who usually wears a green jersey, Paul O’Connell. The perfect surprise? That’s Christmas as it should be.