We all use data on our phones every day. It’s become a life necessity, really – and putting limits on things we need every day just doesn’t make sense. That’s why Three give their customers Free 4G and All You Can Eat Data. It means people can take for granted having all the data they want, all the time, to use whatever way they like. A bit like how they’d use…air.
In this new campaign for Three, the fictitious ‘Air Store’ attempts to sell limited air plans to customers, highlighting the absurdity of accepting limits on the things we need every day.
This promotional video for 'Air' went online before out TV campaign went live. At the same time we had a team of 'Air Store employees' put on the streets of Dublin promotion different 'Air Plans'. By complete coincidence a few weeks later Ireland largest Communication Eircom rebranded themselves as 'Eir' to add to the parody.