We wanted to create a campaign that showed how much representing Ireland meant to this bunch of players. So we found key historic moments that each player remembered watching from their childhood and projected these moments onto them. It was really enjoyable working with the players but not telling Shane Long that he was cut from the TV ad.
To launch McDonnells new Indian range of sauces we brought our fictitious celebrity Conor to India. There he brings us through what makes India great. Since making the ad Conor's life in India has blossomed, not only is his first Bollywood movie due for release next year but he is also worshiped as a deity by over a 100 million followers...ohh.
In this campaign the challenge was to bring a whale that no one had ever
seen to life. Working from the fact that The Loneliest Whale has been
picked up on sonar for the last 30 years, we decided to illustrate our images
By combining these striking visuals with copy reminiscent of chapter
headings in storybooks, we created a campaign to intrigue the viewer to
discover the full story Three Ireland was telling of this amazing creature.
Players need to be prepared to give everything to represent their countries in Rugby. From putting your body on the line to managing your nerves this campaign visualy shows what 'everything' means.
This piece for launching Powers whiskey into the US is my commercial Directorial debut. We wanted to communicate both the unique distillation process, and the place that Powers holds in Irish life. Shot throughout Ireland from Dublin to Cork, Cavan to Wexford, it shows that Powers is part of the fabric of Ireland.
Weathershield has been protecting Irish homes for 60 years, which given the sheer volume of Irish weather, is quite something. In this spot we demonstrate the diversity of Irish weather by creating a unique Irish forecast, spanning this time. We created characters that lovingly mirror famous Irish presenters and to preserve the authenticity of the production, even filmed a range of vintage TV cameras that were used over the last 60 years.